ADVERTORIAL
Look for the seal. Taste the difference. Grana Padano PDO and Prosciutto di Parma PDO give shoppers a clear reason to trade up.
cheese delivers savory depth, a delicate grain and broad merchandising flexibility. It works as a snack, a grazing board anchor, a grated finishing cheese and a value –added ingredient for pasta, soups, salads and prepared foods. The rind can and should be used, especially in soups and sauces. Prosciutto di Parma is identified by the Parma Crown, the mark that signals authenticity and quality. Made with just pork and sea salt—and without additives such as nitrites, nitrates or hormones—it develops flavor through a natural aging process. Its profile can range from mild and nutty to mature and full– flavored, depending on age. It is easy to present across deli, entertaining, sandwich, salad, pizza and grab–and–go occasions. Together, the two products create a strong premium pairing. Shoppers understand cheese and prosciutto as natural companions, while the PDO designation gives retailers a concise education platform: look for the seal, trust the origin and expect authentic flavor that cannot be copied outside its place of production.
A quality control seal, known as a Protected Designation of Origin (PDO), is more than a mark on a package. It is a shopper–facing promise that a product comes from a defined place, follows strict production rules and can be traced back through certified regulation systems. For supermarket buyers, that promise turns into a selling point. It helps premium products stand out in crowded cases, deli departments and prepared food programs. Grana Padano PDO cheese and Prosciutto di Parma PDO are two of Europe’s most recognized examples of this system. They can only be made in specific regions, using traditional methods protected by their regulatory bodies. Both tell a story that shoppers value: authentic origin, craft, consistency, quality and versatile flavor. Grana Padano begins with raw, semi– skimmed cow’s milk and is transformed into wheels of cheese and must age for at least nine months. Each wheel, weighing around 38kg/76 pounds, is checked for appearance, aroma and texture before it earns the Grana Padano fire brand. The
WHY PDO • Defines origin • Protects tradition • Supports traceability • Creates premium confidence A PERFECT PAIRING
Merchandise Grana Padano wedges with pre–sliced Prosciutto di Parma for entertaining, antipasto, fresh snacking and meal–building displays. AUTHENTICITY AT A GLANCE These trusted marks convey authenticity and origin. Shoppers should look for the PDO seal alongside the Grana Padano marking on cheese or the Parma Crown on Prosciutto di Parma.
Funded by the European Union. Views and opinions expressed are those of the author(s) only and do not necessarily reflect those of the European Union or the granting authority.
THE EUROPEAN UNION SUPPORTS CAMPAIGNS THAT PROMOTE HIGH QUALITY AGRICULTURAL PRODUCTS
FUNDED BY THE EUROPEAN UNION
SUMMER 2026 SUPERMARKETNEWS.COM 27
Powered by FlippingBook